Food and Retail industries are faced increasing costs trying to manage their customer's loyalty. Most of the costs are related to print and purchase of advertisement time slot on TV channels etc.

With GenieTik for Loyalty™, you can own the platform and spend less on printing and distribution of marketing material. GenieTik for Loyalty™ directly connects to the mobile phones of your customers and provides them with offers, deals & coupons to open up a 2 way communication channel with your customers in a way that your traditional loyalty management cannot. Some of the features of GenieTik for Loyalty™ are:

• Make it easy for customers to use loyalty programs
• Loyalty card can be a 2-D bar code in a mobile phone
• Credit card information can be linked to the number making it easy to pay for purchases
• Bluetooth enabled phones allow easy access to information inside the store

Customers who receive repeated calls from marketing and sales offering new and improved services or products which are not relevant to them are often annoyed at intrusiveness of such calls and consider such companies as spammers.

On the other hand, personalized SMS sent to the customer with relevant offers are often helpful to the customer and are more willing to subscribe to it. GenieTik for Loyalty™ is capable of alerting the customers of only relevant promotional offers thereby helping the customer as well as the sponsors. Additionally with GenieTik for Loyalty™ you can:

Reach customers on their mobile phones through

• Promotional offers
• Customized messages based on location of the customer
• Blogging and Socializing

Since the location of a mobile phone can be determined easily, marketers can use it to offer their customers promotions that are available at customer's location. This increases the utility of the offer to the customer and increases the likelihood of the customer responding to the offer.

Customer loyalty can be increased by enhancing value for the customer. In order to maximize the value, companies need to be able identify events that represent a value creation opportunity and respond to them in a way that delivers the right value at the right time.

TELiBrahma's GenieTik for Loyalty™ platform allows companies to go a step further and deliver the value at the right time and in a manner that increase the likelihood of a customer action.

• Identify opportunities (events) and present a response with a coupon or a promotional offer.
• Reaching people at the exact moment they are most receptive to communication
• Contextualizing the communication to offer cross promotions