Goa Ad’ Fest, is one of the most awaited event in the country, why not, it is a weekend party filled with fun, frolic and a bit of brainstorming. Amidst the fun, oul search and networking a few famous names did raise relevant question sat the conclave sessions. One such question was “Is advertising merely about a transaction?” Although we got no definite answers and the question remained rhetoric, surprisingly there are few more pertinent issues which required more attention. One such was 'Mobile Advertising'.
During the last one year, it has been interesting to see the reactions of the advertisers to this new media. Mobile advertising as a model of promotion and marketing is ready to explode, chasing the billions already being spent on Television and Internet Advertising. Mobility has unmatched attraction for advertisers, and some where this is also an answer to the question whether advertising is a mere transaction. It will be remarkable to witness the m-advertising industry which has been making money mostly through text driven ads, will see advances in networks and advertising capabilities to reach an inflexion point in the coming years.
We did our bit of converting the Goa Fest event location into BluFi and delivered mobile content to the users mobile phones. Read the Commera section to know more about this deployment.
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We are bullish about the prospects of Bluetooth advertising
Bluetooth advertising as a concept is not new globally, but is relatively fresh in India, and this is further ascertained as we witness the Indian companies continually discovering the potential of technologies in marketing and promotional activities. Sudesh Prasad, a senior journalist representing Dataquest chatted up with the CEO of TELiBrahma, one of the early company’s in India to offer this new media alternative.
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IT Wave @ Sandle Wood
 Film websites are a passe. Voice portals and Bluetooth trailers are the new methods being used for attracting tech-savvy Bangaloreans, writes Mr. S Shyam Prasad of Bangalore Mirror after viewing the Bluetooth downloads of the Gaalipata, a recent Kannada Film Hit.
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Carving a niche in mobile computing
 It all started with a series of events that were happening around the year 2004. It was the time when thinkers and IT gurus were becoming vocal and voicing out the success stories of India. During one such event, Narasimha Suresh, Founder and CEO, Telibrahma, happened to spend some time listening to Dr CK Prahlad, a distinguished professor at the Ross School of Business, University of Michigan. Read more about TELiBrahma as penned by Ms. Juhi Srivatsav of Economic Times
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 India to Surpass US and become 2nd largest Mobile Phone Market Telecommunications Regulatory Authority of India, has predicted that the country is likely to become the second largest mobile phone market in the world, leaving behind America on the third position by April this year. |
Branded Entertainment Marketing expands by 14.7% in 2007
Branded entertainment refers to marketing strategies that integrate products into entertainment venues that typically provide high engagement and interactivity. Branded entertainment marketing includes three major segments: event sponsorship and marketing; product placement; and advergaming and webisodes. All of these segments can be implemented using mobile - for example blue tooth sponsoring at events or ad-funded mobile gaming
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