Vol: 2008/1, Issue: 6, February 2008    
Banking on m-commerce
Mobile Payments may not be the most happening trend in the Indian market today, but the situation is certainly ripe for the m-phenonmenon. Narasimha Suresh, CEO & Founder, Telibrahma feels that there is a critical mass of people who are ready to embrace m-commerce, but the strong reason which could fuel growth would be the organised retail industry.

Patently yours
Patenting is one of the many ways to protect a new process, product or technology by gaining exclusive access and rights to it. And only 20% of organisations file 80% of all patents, and patent protection is just as important for small or medium sized firms engaged in high-investment, and high-risk sectors.
Target Generation ‘Y’
Nine million people in the age group of 12-25 from the top 35 cities are setting the trends for a billion-plus Indians, this is gen 'Y' ie.., Generation Youth, and marketers are paying attention to the young Indians for they are the trendsetters, having purchasing power, tech sauvy and are open to new ideas.
Eight Trends for a Mobile World
Read the Eight pertinent Mobile Trends for the year 2008 identified by Mr. Christian Lindholm and published by Forbes.com this month. Lindholm, 10 year veteran of Nokia and also who directed Yahoo’s mobile group from 2005 to 2007. At present Lindholm heads a design consultancy firm Fjord with a broad goal of “Simplifying the Digital Complexity”.

One of the key components of any event management companies is its ability to market its services and help their stake holders/customers at the event location market effectively. Event management is all about organization and execution of a program or a plan, and their pain points are plenty. Addressing these challenges Telibrahma has been providing its proprietary solution based on Bluetooth Technology to the event organizers. TELiBrahma’s event solution is a comprehensive and completely managed solution addressing the critical pain points of an event organizer. The solution helps event organizers enhance the complete event experience while creating additional channels for revenue. The solution simply brings in connectivity between the people at the event location and all through the medium of Mobile Phone. The solution addresses areas like audience capture and participation analysis using simple SMS registration. Further it acts like an interactive medium for visitors, participants, sponsors and the organizers.


Events like BangaloreIT.in, Autocar Performance show 2007, Convergenz 2008 Instore Asia, IIMB Events, IIT Events, Nasscom, FICCI, Exhibitions and Tradefairs have been using the solution to enhance their event. Click to read a case study on Convergenz 2008, an event organised by IIMB, who recently deployed TELiBrahma’s event solution.

Mini Solar Charger Cell Phone
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