Vol: 2008/1, Issue: 5, January 2008    

M-Advertising - "hot" trend fuelling retail growth

An entrepreneur at the age of 29, and a couple of years later, Suresh Narasimha, CEO, TELiBrahma is enjoying successful runs of the product BluFi, a Bluetooth based Advertising Solution which is currently deployed at a number of shopping malls and streets in India.
suresh envisages a promising growth from Retail and Mobility Industry. And he feels that if one is to go by research reports, then by 2012, the dedicated space for retail malls may be 14 times higher than what it is today. This indicates focused and organised consumerism, as also the emergence of new locations or interest with customized convergence of people, brands and entertainment. To read more on his thoughts about the retail industry



Mobility is the buzzword for 2008
In the New Year, technological, sociological and commercial trends seem to be pointing a finger at mobility being the new buzzword in convergence. If Bluetooth can be considered very swish then RFID is also opening up the possibility of newer, intelligent communication options.
Looking back, looking forward
Where on the global level, Facebook, YouTube and iPhone were creating ripples in the consumer world; India saw a similar event with Orkut and Nokia mobiles. In fact, in India, mobiles have come of age, as they are increasingly becoming a way of life for the citizens.
Bangalore Next: Availability of ready talent
Led by home grown and foreign returned entrepreneurs, Bangalore's enterprise beep is loud and clear.

Whatever may be the business area of operation, it is the access to the right information at the right time that makes all the difference to the retailer, be it an activity as simple as monitoring inventory or tracking a package. It is TELiBrahma's sheer privilege and expertise to be in this Enterprise for Mobility space, creating revolutionary solutions that guarantee you productivity and performance at a dynamic pace. Also, our solutions will help you to stay abreast the latest information in your sector and thereby make informed decisions taking your business to new heights.

GenieTalk – TELiBrahma’s initiative towards creating a mobile consumer community
GenieTalk is P2P chat software that runs on Bluetooth technology, providing a common messaging platform for mobile phones. Once in the chat-enabled zone in public places like a coffee shop for instance, once Bluetooth on the mobile is activated, it prompts for a download of GenieTalk. Once activated, like any other online chat programs, the user can browse through profile of active members, set discretions by age, gender, location. The chat enables two users in GenieTalk zones in different locations to interact just like MSN or Yahoo messenger. Apart from chatting, the users avail of various discounts offers that come encapsulated with GenieTalk such as gifting discount coupons etc.


Bluetooth skateboard – Tap your mobile keys to control it
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© Copyright 2007 Convergent Communications Pvt Ltd.