I am always intrigued by the questions I face when the concept of Mobile Advertising is introduced. For one it is always generic in nature, and two they are important, for which the answers are very obvious in nature. One of such question is "Do you think people will switch on Bluetooth on their Mobile?" and yet, another is "What is the possibility of virus getting transmitted through Bluetooth network".
My answers have always been simple, "if people don't activate Bluetooth, then we would be out of business, and luckily for us we have been scaling upwards from the last 4 years", and as far as the virus is concerned, "it is common sense to accept messages from known names/servers", and we haven't got any complaints against such transmissions.
On a serious note, what actually is the need of the day is awareness about M-advertising where in by sheer downloading the messages on mobile, the consumer gets access to information and also some interesting deals. And we do our bit of trying to create awareness, next time when you enter a mall, do not fail to notice outdoor banners and standees that prompts users to turn on Bluetooth.
As a small effort we started a thread in linked, professional networking site to check on how many would prefer activating Bluetooth, and it is interesting to see the responses. We welcome suggestions and opinions do check out the Opinion Poll segment of the newsletter |
 |
|
Marketers bluecast their way into buyers' pockets
 YOUR mobile's bluetooth is the next big wisdom for admen and marketers. Step into a mall or temple, and your mobile complements its surroundings with local ads, special offers, merchandise, directions, 'aarti' timings and what have you. All you need is to switch on the cell and 'bluecasting' takes over. While malls are making full use of this proximity marketing - as advertisers call it - retail chains, manufacturers of apparel, consumer durables and banks are also getting connected, writes Abhijeet Mukerjee of Economic Times. |
|
Paperless Mobi-tickets - Any where, any time
Quick, cost effective and convenient, the concept of mobile ticketing is ringing loud, Anirban Guha of Retail Biz tried to find out the possibilities of mobile ticketing in India.
|
|
"A Mobile Advertising Overview" released by Interactive Advertising Bureau
Mapping Opportunity available in growing Mobile Platform
The Interactive Advertising Bureau (IAB) today announced the release of "A Mobile Advertising Overview", a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines a broad spectrum of opportunities for marketers and agencies as more and more of them utilize this emerging platform.
| | |
|
Global Mobile Advertising Market Analysis & Forecast 2006-2011, 1st Edition: A Comprehensive Analysis
A Comprehensive Analysis of the Global Mobile Advertising Market 2006-2011 This report covers the global mobile advertising market. Current technology trends and market conditions are analyzed to allow brands and advertising agencies to traverse the chasm that separates the online and traditional media advertising markets of today and the future: Mobile Advertising.
|
 |
| Bluetooth hands free with parking sensor
|
It's a hands free Bluetooth for your cell, it has an attachment that goes on your rear bumper that tells you how far you are from an object. |
| | | |
|
|
|
Narasimha Suresh, CEO, TELiBrahma Convergent Communications will address the audience at the forthcoming Nasscom Product Conclave and Expo 2008, held on August 11-12, 2008 at Hotel Grand Ashok in Bangalore. Suresh will be sharing his experiences and insights on - Organizational development & financial Mechanisms: The angel to VC to PE path.
TELiBrahma is an exclusive Mobile Media Partner for 4th e-india
Organised by Centre for Science, Development and Media Studies. The event is an endeavor to bring regulators, policy makers, service providers, content providers and infrastructure providers under one roof to discuss and churn out ideas for making rural connectivity a complete reality.
And don't fail to get a Mobile Application at the Event and get access to Mobile MServe Guide, Award Nominees list, a Location Guide and a Networking tool, which lets you look at the profiles of attending delegates at the event. All this along with a lot of interesting Mobile Content. |
|
| In the last issue of Mobile Scoop, you read a Case Study on how Royal Challengers used TELiBrahma's BluFi, a mobile media platform to bring circket on Mobile Screen in Bangalore. Click to view the presentation of the case study by Narasimha Suresh, CEO, TELiBrahma at 'Mobile Conversations", a seminar organised by AgencyFaqs last month. |
 |
|
Personally will you activate Bluetooth on your mobile if asked for in/by a secure network in a particular location to receive information, content and advertisements?
|
|
Click here to read what Linkedin users had to say as a response to the poll on Linkedin Social Networking site.
|
|
