It’s Mobile Advertising, Mobile Marketing and a very recently ‘Mobitisements’. The market is ready to explode, its looks like the marketers, advertisers and brands cannot ignore this medium any more. With over 250 million mobile subscribers, and by 2012 the total number of mobile subscribers worldwide is expected to reach 4.81 billion. It is indeed difficult to ignore mobile communications and Mobile Media.
Since, the inception of TELiBrahma we have been trying to reiterate this, but now there is market research companies, companies working in the domain, advertisers, agencies who are seeing the value and potential in expanding the mobile market. And definitely this is very good news for us.
But the immediate need of the day is to educate the advertisers about the medium, and one needs to do it through case studies and educate them about the usability and effectiveness of mobile marketing. And we recently presented a case study of How Royal Challengers used Bluetooth marketing to reach their target audience through mobile media.
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Bluecasting earns its stripes, finds place in ad budgets
A sign that bluecasting - use of Bluetooth technology for marketing - is enjoying much improved standing is the fact that it now gets a small share of the ad budget as a learning cost. At one time it was largely ignored by most brands because of a lack of awareness and resistance to work with the technology writes Sarah Jacob of Economic Times.
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When business meets technology
For any business, technology is the key for a sustained growth. Business heads bank on technology to fathom the parameters required for the decision making. Technology helps in increasing production efficiency, delivery systems, and providing necessary data to decision makers writes Gaurav Kumar of Enterpriser.in
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Use of BlackBerry devices by traffic police in city not to be affected
As many as 280 traffic police officers have been using the BlackBerry
technology-powered handheld computers and wireless printers to book
cases for offences such as jumping traffic signals, drunken driving,
rash driving and driving without licence. Airtel and Telibrahma and
Thematics are providing the technical support writes Raghava M of The Hindu
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| Mobitisements, the new era in mobile advertising A Special Report There is a lot of buzz regarding mobile advertising in India. With more than 250 million mobile subscribers, Mobile has become a huge and vibrant communications platform, which no brand marketer can afford to ignore.
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What Do Media Planners Really Want From Mobile?
At the Mobile Marketing Association Forum in London this week,
organized by MobiAD News had the opportunity to lead a discussion on
the topic “What do Media Planners Really Want from Mobile?” The panelists were all strong supporters of mobile, but identified several key areas that currently act as barriers to faster development.
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