Vol: 2007/1, Issue: 2, October 2007    
Rohinton Maloo joins TELiBRAHMA as Consulting
Partner and Strategic Advisor
TELiBRAHMA has taken on Rohinton Maloo on board as its Consulting Partner and Strategic Advisor and will look forward to leveraging on his experience and expertise of 25 years in the media and technology marketing. Some feathers in Rohinton's cap so far are co-launching Aptech (then called Computerland), launch of CNBC (previously Asian Business News), CNN, Cartoon Network and HBO, to name a few.
TELiBRAHMA appoints Rohinton Maloo as Consulting Partner & Strategic Advisor
TELiBRAHMA short-listed for the "Red Herring 100
Asia" Awards 2007 as the Most-Promising Private Technology Venture
TELiBRAHMA was among the 200 privileged contenders that had made it to the shortlist for the Red Herring 100 Asia 2007 awards. The other finalists besides India were out of Australia, China, Japan, Korea, Singapore and Vietnam among others. The names of the 200 companies short-listed as finalists for the "Red Herring 100 Asia 2007" can be found online at

Indians receptive to mobile banking
An Asia-Pacific survey on mobile banking opportunities has revealed that almost 71% of Indians are more aware of mobile banking than those in other countries are. The survey conducted in five countries further points out that the Indian consumers are more

worried about security while accessing their financial details through mobile phones.
Profiting from social networking
Recently Facebook opened doors to external developers, also members on its network, thus brilliantly tapping talent without traditional advertising methods. Facebook proves that there is no shortcut to success. Today’s uber-competitive world challenges businesses to have unconventional models, brand
equities match the demographic, and cultures that they want to tap.
TELiBRAHMA has a similar initiative on social networking. Aptly called GenieTalk, this application reaches out to a mobile consumer community in a public environment such as a coffee shop. Not only can users interact with each other, but they can also avail themselves or gift their friends, promotional offers and discount coupons, that can be exchanged across demographies. Watch this space for more on GenieTalk.


TELiBrahma’s event solution at 51st Annual Sister Cities International Conference in Florida
TELiBrahma’s comprehensive and proprietary event solution is being deployed for the 51st Annual Sister Cities International Conference in Florida, hosted by Greater Fort Lauderdale Sister Cities International (GFLSCI). The solution addresses all-critical pain points and opportunities for event organisers, as well as create mobility for visiting delegates. The application is supported by GPRS and Bluetooth.

TELiBRAHMA’s Loyalty Management Program
A new solution offering from TELiBRAHMA, the Loyalty Management Program builds innovative bridges for communication carriers to reach out to their consumers using Bluetooth in a novel way. This way those who use our Loyalty Management Program can deploy promotions, offer discount and loyalty points to users.
Picture this: Bob goes shopping at a retail mall. He activates Bluetooth after reading a notice on TELiBRAHMA's Loyalty Management Program. Installing a back-end application from TELiBRAHMA, Bob registers for the program. That is all he has to do to know about the discounts on offer at the store. He can receive promotional alerts on his phone while passing through respective sections. What's more, at the billing counter, he gets to know about his earned redeemable loyalty points. Even when he is away from the store, he yet can receive promotional offers of Loyalty Management Program. If you still need a clearer picture, see the demo.
India and China have the highest global telecom growth rates, with 200 million subscribers between them in the first quarter of 2007, says a UN report.
Kim Basinger was once talking on a cellular phone while standing outside a movie house bathroom waiting for a friend. She soon realised that a huge crowd had gathered around laughing at her. Her friend later pointed out that she (Kim) was standing directly in front of her movie’s poster “Cellular” that showed her talking on a cell phone!
A man took his cell phone into an Indiana courthouse despite a cell phone ban. The officials confiscated it from him and now he has lost a legal battle to get it back.
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