Mobile Scoop :: September 2008

Vol: 2008/2, Issue: 1, September 2008



	Dear Readers, This edition of Mobile Scoop is a special issue to us for multiple reasons. For First, Mobile Scoop turns one year, we have enhanced and have tried a hand at bringing into some more vibrancy and interactivity. Second, Telibrahma has entered into the next league in the funding cycle, we have Inventuscap, a renowned venture capital fund managers. Third, the market is upbeat, and we have added more no. of clients and locations. And finally, the forth, the ‘Bluetooth technology the original short-range solution for sending voice and data wirelessly has come a long way, and this month it celebrates 10th birthday with over 2 billion devices fuelled by its attributes. We at Telibrahma take pride to have specialized in the technology and first to have extended it as a marketing tool in India. Happy Reading!

It was during 1998 when five companies in telecom, computer networking, auto electronics and industrial automation came together in Sweden and developed the core technology called 'Bluetooth' named after the Danish King Harald Bluetooth, who united Scandainavia in the 10th century AD. Bluetooth, the original short-range solution for sending voice and data wirelessly has come a long way from then on. And this month it celebrates 10th birthday with over 2 billion devices fuelled by its attributes. We at Telibrahma take pride to have specialized in the technology and first to have extended it as a marketing tool. Anand Parthasarthy of The Hindu traces the history and success of the triumphant technical realization. Read More

Cycle Agarbatti, a small scale industry from the cultural city of Mysore won a bronze lion at Cannes 2008 for a radio spot with the devotional song, Jai Jagdish Hare, being played on a cycle bell, ending with the line 'Bhagwan Aaye Cycle Se'. With this they didn’t stop thinking innovatively, during the year's Ganapathi festivities, they got more hard-hitting by using Bluetooth technology with the help of Telibrahma's BluFi and Mudra's creative edge to help devotees render prayers. Read More...

Inventus Capital Partners and Ojas Venture Fund to invest US$ 2 million in mobile digital media company - Telibrahma Convergent Communications

Click here to download the press release...

BluFi for Promotion of Movies via Mobile handsets.

That's precisely what the Kannada film industry has been doing to reach the film fans. BluFi, a Mobile Media Network, which facilitates interactions on Mobile phones, has been customized to suit the film productions houses to deliver rich content, conduct contests and location based services. The film industry is upbeat to reach their film fans through their personal gadgets. Read below what the media has to say -

Headline : There's a trailer on my phone
Publication : Times of India
Blurb : From rock concerts, to blogs and promos on cellphones, movie makers are looking for new avenues of publicity. Read more

Headline : Blue-tooth reel promos
Publication : Economic Times
Blurb : Going Mobile: Outdoor advertising tweaked to reach out to film goers in the course of film release. Read more

Headline : Branding takes the Bluetooth way
Publication : Business Standard
Blurb : To tap into the younger generation, Mudra with the help of Telibrahma have used Bluetooth technology for brand promotion. Read more

Headline : Toothy Gain
Publication : Bangalore Mirror
Blurb : Kannada movies are promoted via mobile phones using Bluetooth technology. Read more


	Nasscom Product Conclave & Expo 2008: Narasimha Suresh, CEO, Telibrahma shared his experience and insights on - Organisation development & financial mechanisms: The angel to VC to PE path, click below for an event Update and presentation download. Nasscom Emerge Blog Presentation Download
	Mobile Conversations: Get everything you wanted to know about the Mobile Marketing at the Mobile Conversations, brought to you by Afaqs.com on 28th September 2008 at ITC Windsor Palace, Bangalore from 9:30 am onwards. Click to know more Blog in Sun site Agency FAQs


Talk'n'Ride With the First Bluetooth Enabled Motorcycle Helmet. Click here to know more

Disclaimer: Some information carried in this newsletter is captured from the media. It is being distributed solely for the purpose of facilitating easier and faster reading by employees. Reproduction or redistribution of this message without prior permission is strictly prohibited. Publication rights restricted to Telibrahma Convergent Communications Pvt Ltd.