Vol: 2007/1, Issue: 3, November 2007    
Marketers use SMS, Bluetooth to push ads; technology pioneered by TELiBrahma
Taking a cue from growing mobile subscriber base, markets are waking up to applications beyond voice and SMS to the mode of mobile advertisements. Pioneers in this technology, TELiBrahma has deployed a Bluetooth based 'Interactive Advertising infrastructure' that enables brands and products reach out to potential users of the same. The technology with a clear NO SPAM strategy seeks to optimize benefits to sellers and consumers via permission-based marketing.
According to Suresh Narsimha, CEO, TELiBrahma, Loyalty Management Program is most vibrant feature of this tool that allows brands to recognize and reward their loyal customers with various benefits. For more on the article,
TELiBrahma Wins Deloitte Technology Fast 50 India 2007 Award
 TELiBrahma has emerged winner in Deloitte Technology Fast 50 India 2007 Program conducted by Deloitte Touche Tohmatsu, Asia Pacific. This program is a listing of 50 fastest growing technology companies in a given geographic area. The winners of the program will be recognised in an Awards Ceremony on November 22, 2007 at Taj Mahal Palace in Mumbai.

• How does Bluetooth work?
Bluetooth technology is a short-range wireless communications technology to replace the cables connecting electronic devices
• The Latest Bluetooth Headsets
The good news is that they all essentially do the same thing, and the Bluetooth standard means you don't have to shop for one specific to your phone.
•

Bluetooth scales up in India
From retail marketing to policing & health-care accessories, wireless technology set to take off in a big way in India.

• Police use Bluetooth technology in hunt for killer of Rhys Jones
A special appeal featuring pictures is being sent via Bluetooth
straight to people’s mobile phones.


Commercial Street goes hi-tech, deploys TELiBrahma’s Bluetooth Solution
TELiBrahma, in alliance with Commercial Street Association has introduced a Bluetooth advertising solution called Blue Genie. Converting the entire street into a Bluetooth zone, Blue Genie enables shoppers to avail the best discounts and deals on offer at that time by simply activating Bluetooth application on their mobile phones. Starting from this festive season, the solution will extend itself as a permanent feature in the street. The solution is deployed by TELiBrahma and is ready for utilization. To read more on this feature,


Enhance the shopping experience of your shopper
Have you ever pondered upon as to what kind of advertising inventory you need to reach the consumers walking into the shopping mall? Check out “The Forum Mall” a premier shopping mall in Bangalore, a Bluetooth hotspot, where Bluetooth enabled servers are deployed to reach out to customers in a direct and personal way. The infrastructure at Forum Mall has eight terminals at various points with centralized server to manage and distribute your message to the consumers walking into the mall.
All it requires is, the shopper to be present in the particular location with Bluetooth feature activated on the mobile phone, and shoppers receive a multitude of messages flashing discounts, offers, deals and advertisements from the stores in the mall.
The ring tone ‘Nokia tune’ is actually based on a 19 th-century guitar work named “Gran Vals” by Spanish musician Francisco Tárrega but was later changed since around 1998 people began referring to it as the ‘Nokia Tune.’
Citizen’s VIRT is a Bluetooth-enabled watch. It can communicate with your cellphone and displays incoming calls with the small organic EL display.
Scientists say that handsets halve in size every 18 months. By 2017, designs will reach the physical limits of technology.
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