Traditionally, advertising agencies offered creative services and media purchase services to their clients. From the time mobile interactions has gathered pace, it has resulted in a realignment of the revenues generated by such advertising companies. The telecom operators and new advertising agencies have benefited greatly from this re-alignment gaining a bigger share of the revenue in the advertising space.

Now, TELiBrahma's BluFi gives any advertising agencies that wish to move into this exciting space of mobile advertising, a great opportunity to create integrated marketing campaigns while leveraging their expertise in traditional broadcast media. It enables agencies to create high impact, time sensitive mobile advertising by integrating context and communication.

Event Organizers use BluFi solution to enhance the complete event experience while creating additional channels for revenue. The solution aims at easing the pain points of a event organizer while in creating a channels easing the participation process, increasing the attention span of an average delegate, facilitating networking amongst delegates and panelists and eventually realizing the objective of the event.

The solution addresses areas like audience capture and participation analysis using simple SMS registration. Further it acts like an interactive medium for visitors, participants, sponsors and the organizers.

A revolutionary solution from TELiBrahma makes consumers' mobile phone their loyalty card. By making mobile phone the loyalty card, loyal consumers can be recognized and rewarded instantly, with offers, deals, and discounts. Mobile Loyalty Management solution from Telibrahma outscores traditional loyalty management programs by reducing the cost and making it easier for consumers to participate.

Mobile handsets are the ideal tools for social networking and to build online communities, it is a device which is completely ubiquitous and wireless.

TELiBRAHMA has a similar initiative for helping create a channel for social networking on Mobile. Aptly called , BluHive this application reaches out to a mobile consumer community in a public environment such as a coffee shop etc..,. Not only can users interact with each other, but they can also avail themselves or gift their friends, promotional offers and discount coupons, that can be exchanged across demographies.

BluHive enables social networking on mobile by integrating features of location based alerts and communities, works across Bluetooth and GPRS channels and extends web based social networking solutions on to mobile.

Our solution adds value to product promotions. This is the most effective way to deliver content to a targeted audience while positioning the brand and hence creating a better recall value in the customer's mind. Mobile games and content become a fun experience to associate with for every visitor or delegate. Different communication options like SMS, GPRS and Bluetooth are adapted to deliver the promotional message and retain the brand in the customers mind.

BluFi could be an effective internal communications tool for an Human Resource department in a corporate company to deliver communications and related services to its employees. BluFi would help synchronization of contacts and calendars between mobile and secure intranet along with distributions of communications, messages and alerts to its employees.

Blufi offers effective measurement and monitoring solution to the OOH industry with special focus on Digital OOH companies. Blufi when deployed alongside the DOOH screens can enable the measurement of traffic and pattern in real times, deliver location based infortion to users mobile and build an engagement or an interaction with OOH screens and mobile phones of the users.