Focused and organized consumerism has popularized the mobile as a preferred mode of communication. Unlike traditional advertising mediums like TV and print, the mobile channel of communication is the youngest, yet has the highest growth rate than any other medium in history, a very big bonus as an effective marketing tool.
Mobile phones are changing the way people shop. With mobile phone and Internet technologies being combined to create new services, it is good news that buyers are now accepting technology as a part of their shopping experience. It is only common knowledge that mobile phone service offers business-to-business (B2B) and business-to- consumer (B2C) merchants new and better ways to promote their brands and interact with existing and potential customers, to process sales.
Opportunities
Marketing through this channel grants direct access to consumers. Such campaigns are specifically targeted, highly calculable, time bound, interactive and most importantly, provide value-based deals to potential customers, an ideal way to tap impulse buying. By allowing consumers to scan through deals, compare prices and products, the modern retailer can generate leads to boost his business. This channel is ideal for viral marketing through social networking, as people carry the message with them. Also, there is an advertising opportunity for every budget and experience level.
Why Mobile Marketing
- Reach target customer at a moment when they are most receptive to your information
- Permission based and measurable
- Dialogue oriented
TELiBrahma's assistance to you
In contrast to the traditional mediums of advertising, location based promotions through Mobile Marketing prove to be more effective in retailing. It is as simple as users receiving free permission-based content and promotions via mobile within certain locations. Such campaigns are targeted, calculable, time bound, interactive and most importantly, provide value-based deals in a price sensitive market like ours.
BluFi
An innovative Bluetooth Advertising Solution specifically designed to help advertisers take business to the next level. Reach your target consumer in a particular location providing location and context specific deals and offers.
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MobiLogix
TELiBrahma has an end-to-end solution for courier industry on all Mobiles/PDA/Blackberry that will enable you to deliver superior customer service, and elegantly manage your field team, parcels and vehicles, while keeping costs and complexity under control. The solution enables the system to direct field staff in real time, so that urgent tasks are automatically prioritized and all work is carried out in the most efficient manner. The system supports interfaces to leading ERP and Financial solutions and integrates readily with other logistics applications.
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