Almighty's images, songs and prayers through Mobile.
Background
Vasvi temple in Coimbatore was looking for a communication channel where it could reach its devotees visiting the temple and provide information related to the temple and the Goddess.
Communication Objective
To share the images, hymns, prayers and take and to popularise the temple deity amongst the devotees.
Challenge: To cater to the needs to volume of devotees and build a network in the temple premises. The location was complex and the solution had to be optimised to suit the requirement.
The Media Solution: The BluFi solution was deployed and built and media chnnel was built, the users were delivered with -
Wall papers, ring tones and devotional songs
Content to help devotes revisit the temple for downloading different messages.
Details about the Aarthi timings
Results (Quantitative results, if any will be preferred)
More than 15000 downloads over 3 days of religious festival
More than 60% of the users downloaded atleast thrice
Huge demand and waiting by the devotees for receiving the content
Results prompted several more temples to signup.
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