Innovative Mobile Communication campaign for Coke’s campus recruitment drive

Background
Coca-Cola, a global beverage wanted to adhere to an innovative communication campaign as part of its campus recruitment plans in fifteen leading management college all over the country.

Communication Objective
To educate the potential job hires on the benefits and challenges that a job with coke could offer. Looking at the reach and penetration, a mobile channel can offer, it was decided that the mobile the right medium to create interesting engagement and which could create recall.

Challenge:
The reach the potential job hires in leading management institutes around the country.

The Media Solution
Telibrahma’s Blufi Media Network was built and deployed in the high footfall areas of the campuses like canteens and auditoriums of the management colleges.

The students of the colleges who were shortlisted for interview rounds were delivered relevant content and contests were conducted on their mobile handsets during the company’s recruitment drive. The campaign was rolled a few days prior and after the day of the recruitment.

Find below the category of content delivered on the mobile handsets of the prospective employees of coke. The content was supported by animated illustrations.