Hyper-linking offline medium
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Value for Advertisers
- Enhanced revenue from advertisers for a given media plan
- Higher ROI for advertisers sustaining their investment in your medium
Enhanced Consumer Engagements
- Deliver additional customized content to different sets of consumers based on their personal interests and preferences
- Deliver engaging online experience to consumers viewing your offline medium
- Understand and cater to your consumers’ interests and requirements in real time basis
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Platform and possibilities
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intARact - Hyperlink your Offline Medium
- intARact, an augmented reality application for media houses lets you connect the offline world with the digital world
- You can now integrate intARact with your print/television/outdoor media to deliver greater levels of information and consumer engagement & interactivity
Extending the Engagement
- Consumers capture any logo/creative from your media through intARact on their mobile phones
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- They then receive a host of instant info on videos, utilities, deals, downloads, social media properties, mobile websites, applications and even 3D models & product experiences!
Ease of Scale and Management
- Completely owned, hosted and managed solution
- A single client available across mobile handsets
- Supports all publications and editions through a common platform/infrastructure
- Automated and self-service based integration of advertiser and editorial content
Social Integration
Consumers can now share what they are watching/reading on your medium with their friends creating a social experience
- Users can immediately share the program they are viewing by just capturing your channel logo
- Users can capture an image from the news paper and share it with their friends for feedback
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